Advertising Outside the Box
Unique advertising all over the country
You've seen the billboards. Come meet the family behind them.
Baxter's Fine Jewelry · Warwick, RIAdvertising Done Differently
Our advertising is like us: fun, approachable and never intimidating. No one likes to watch a commercial or listen to a radio ad — but when it's from Baxter's, you never want to change the station. Our ads are relatable, full of humor and memorable. See for yourself with some of our favorites below.
Barry Bling
In the picture here you see "Barry Bling", our mannequin, climbing up to the billboard that reads "Our Diamonds are not out of reach". The billboard was not up for more than an hour when drivers passing by thought the mannequin was a real person, and called 911 to have them help the man down. Later that week it made front page news in the California paper and "Barry Bling" was born!
Get the Picture?
And this one says "Will You Marry Me?" Sometimes there are no words that can capture such an important moment in life, and at the end of the day it is not about the ring but about the life you are continuing together. We put your relationship first — this billboard shows we care about getting the ring right, and about making that moment perfect and unforgettable.
Get Gifting Right!
Check out our commercial with a comical twist on gifting during the holidays! At Baxter's we have everything you will need to make sure the holidays are a success. Our wonderful staff is here to guide you to the perfect something for your special someone, no matter the occasion.
What you see is what you get
No bait-and-switch, no inflated "original prices," no pressure tactics. What you'll find in-store matches what we put on a billboard — it's why customers have kept coming back for over sixty years.