The Baxter's Difference

What makes our diamonds different

Shopping our diamonds is unlike any other diamond-buying experience — we've already narrowed the search to the most beautiful, show-stopping stones, hand-selected for beauty and value. The difference is undeniable.

01 · Ethically Sourced

Sourced with a conscience

Every diamond we carry — and every vendor we work with — abides by the Kimberley Process for bringing diamonds into the United States. We go a step further with Forevermark diamonds: not only ethically sourced, but giving back to the communities around them.

02 · Hand Selected

Chosen one stone at a time

Paul, our owner, hand-selects every diamond in our inventory. His eagle eye is always looking for the best stone in the batch — diamonds you'll be proud to give and excited to wear. You can already see the sparkle.

03 · Picked for Sparkle

Beauty first, not price

Some jewelers buy diamonds on price. Not us. We buy on beauty and sparkle — two things the 4C's can't measure. Anyone who wears a diamond wants it to do one thing: sparkle. We choose every stone with exactly that in mind.

Learn the 4C's

04 · Diamond Upgrade Promise

Lifelong value

Jewelry marks a time, a place, a memory — and it should grow with your changing tastes. That's why, when you purchase a genuine diamond at Baxter's, we'll credit the full value of your center diamond toward a future upgrade. Your tastes may change, but your value won't. Bought your diamond somewhere else? Bring it in — we're happy to evaluate it for trade-in toward something new. (Genuine diamonds only; restrictions and exclusions apply — inquire for details.)